Smarter Marketing Powered by AI in IT Services
AI-Driven Digital Marketing in the IT Services Industry
About the client
Our client, a prominent U.S. software company headquartered in the San Francisco Bay Area, is at the forefront of changing how the world is designed and made. Their technology spans a wide range of industries, including architecture, engineering, construction, product design, manufacturing, media, and entertainment. Their software operates on personal computers and mobile devices and leverages the vast computing power of the cloud to facilitate global collaboration, design, simulation, and fabrication in 3D.
The Challenge
The primary challenge was to significantly scale up the production of high-quality digital content and broaden its reach and engagement across various platforms. The company also aimed to create more personalized content experiences for its audience, particularly for potential leads engaging with their online materials.
Our expert Solution
To tackle these challenges, we harnessed a comprehensive suite of AI technologies and expertise, including:
- Open AI
- Chat GPT
- Jasper AI
- Google Bard
- CRM tools for workflow orchestration
- Grammarly
- Adobe Firefly
- Dalle-E
- Canva AI
- Midjourney
This approach enabled a transformative change in various areas, such as copywriting, SEO optimization, keyword research, graphic design, and the creation of engaging blog articles and social media posts. Emphasizing metric analysis and data centralization was also a key part of the strategy.
Inclusion Cloud provided specialized tech talent and consulting services to facilitate this ambitious project. Our team’s deep expertise in AI technology was crucial in selecting and implementing a tailored suite of AI tools for the company’s specific needs.
The project results
The results of integrating AI into the marketing processes were transformative:
- 5x increase in social media content production
- Tripling the capacity for strategic and creative tasks within the marketing team
- A threefold rise in lead generation
- A 500% boost in blog article production within a year
- Significant increase in digital engagement, with clicks growing by 1900% and impressions by 3100%
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