Salesforce Under the Lens
Table of Contents

Hey Trailblazers, 

It’s time for another episode of Salesforce Under the Lens, and today, we’re shifting our focus to maximizing ROI with Salesforce, a key strategy for optimizing your IT budget. Understanding the complexities of Salesforce’s capabilities is essential for increasing your investment’s value. 

What’s New in Salesforce Pricing? 

Let’s start with what’s new in Salesforce’s pricing. In 2023, they added some impressive generative AI features, which means a slight price bump for 2024. But the main point here is the value these AI tools bring. They offer a lot in terms of benefits and the potential to really get the most out of your IT budget.  

How Is Salesforce’s Suite of Products Structured? 

Within Salesforce’s extensive array of products, there are key components that are central and widely used by U.S. companies. These form the core of the Salesforce ecosystem

  • Sales Cloud: The CRM component, primarily focused on sales-related activities. 
  • Service Cloud: Tailored for customer service and support. 
  • Marketing Cloud: Designed for digital marketing automation and analytics. 
  • Commerce Cloud: An e-commerce platform suitable for both B2C and B2B transactions. 
  • Salesforce Platform: Ideal for building custom applications. 

Below, you can check out an excellent infographic by Salesforce Ben, showcasing the complete suite of Salesforce products. 

Salesforce products

FAQs Corner 

Now that you have a glimpse of what’s ahead, let’s dig deeper. Welcome to the FAQs Corner, your source for answers to common questions about the Salesforce product structure. With so much to explore, don’t hesitate to ask any questions that come to mind. 

1. There Are Plans for Every Business? 

It’s important to note that Salesforce’s pricing remains consistent regardless of your business size. However, Salesforce tailors its offerings by marketing-specific plans for small businesses within its three core areas: Sales, Service, and Marketing. These plans, while priced similarly to those for larger businesses, are curated to meet the needs of smaller teams with fewer account requirements. 

2. How Is Salesforce Pricing Structured? 

Salesforce pricing is typically structured into several tiers, each offering a different set of features. The common tiers are: 

  • Starter Suite:  Billed annually or monthly, this plan is perfect for small businesses with up to 10 users. It covers basic lead and opportunity management. 
  • Professional: This plan allows unlimited users and includes rules-based lead scoring and sales cycle forecasting. 
  • Enterprise: With this plan, businesses get more advanced features like workflow automation and opportunity splits, designed for larger teams. 
  • Unlimited: This plan offers comprehensive features including advanced reporting and 24/7 support. 
  • Unlimited+: The top-tier plan. Is the ultimate package for businesses seeking the most extensive Salesforce capabilities. 

3. How Does Salesforce Billing Work? 

  • Salesforce typically charges on a per-user, per-month basis. This means the cost depends on how many users in your organization will be using Salesforce. 
  • The pricing is generally billed annually (except for the Essential plan, which could be billed by month), though the rates are often presented as monthly costs for easier understanding. 
  • The more advanced the plan, the higher the cost per user. This is because advanced plans offer more features, better support, and greater customization capabilities. 

Here you can find the official Salesforce pricing in 2024

4. What Add-Ons Does Salesforce Offer? 

  • Add-ons and Integrations: Salesforce offers various add-ons and integrations for an additional cost. These can include advanced analytics, additional data storage, or third-party app integrations
  • Customization and Development: Higher-tier plans often allow more customization and development capabilities, enabling businesses to tailor the CRM to their specific processes. 
  • Training and Support: Depending on the plan, different levels of support and training resources are available. Higher plans typically offer better direct support and more comprehensive training materials. 

5. How to Get the Most Value? 

In today’s economy, every inversion needs to deliver maximum value. To ensure your investment pays off, consider these strategies: 

  • Customization is key: Tailor Salesforce to fit your specific business processes. 
  • Strategic Salesforce implementation: An outsourcing partner brings a wealth of knowledge and experience, acquired through numerous implementations across diverse industries. They are adept at customizing Salesforce to precisely match your business needs, implementing strategic solutions that might be complex for an in-house team. 
  • Measure: Regularly evaluating how Salesforce is used within your organization and adapting its use to fit changing business needs can lead to continuous improvement and a sustained ROI. 
  • Invest in training: Higher user adoption leads to more accurate data collection and better utilization of the platform’s features, contributing to a higher ROI. 

In short, the value you derive from Salesforce lies not just in the software itself, but in how well it’s adapted and adopted within your organization. With the right approach, Salesforce can be a transformative tool for your business.  

As always, your feedback and questions are invaluable to us. Let’s keep the conversation going! 

Remember to subscribe and follow InclusionCloud on LinkedIn! 

Salesforce products for maximizing ROI

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