Inclusion Cloud Digital Engineering
January 2, 2024
🕒 8 minutes
Move faster
Table of Contents

Sam Altman, perhaps unwittingly, has reshaped a philosophy long dominating Silicon Valley: “Move faster and break things,” famously driven by Meta’s Mark Zuckerberg. This rapid market approach, prioritizing speed over thorough consequence analysis, brought significant challenges for Zuckerberg. But what sets Altman’s version apart? 

Altman’s 2021 tweet advocates for swift action: “Move faster… Today instead of tomorrow. Moving fast compounds so much more than people realize.” However, he underscores this with a call for thoughtfulness, emphasizing moving fast yet cautiously, advocating for active over passive thinking. 

In this article, we will explore the pros and cons of this new philosophy, which, in a way, encapsulates the spirit of the generative AI boom of recent years and which absolutely exploded in 2023. 

The Tensions Between a Commercial Model vs. a Scientist Model 

The history of OpenAI, co-founded by Sam Altman, Elon Musk, Ilya Sutskever, Greg Brockman, and other investors in December 2015, began as a non-profit organization dedicated to promoting and developing friendly AI for the common good. Initially, the organization pledged to freely collaborate with other institutions and researchers by making its patents and research open to the public

In 2019, OpenAI transitioned from a non-profit to a “capped” for-profit model, which allowed it to attract investments and offer employee stakes, addressing the need to compete with companies like Google Brain, DeepMind, and Facebook in attracting top researchers

This transition was marked by the development of significant AI technologies like GPT-3, DALL-E, and a partnership with Microsoft, signaling a shift toward commercialization and revenue generation

However, OpenAI’s journey has not been without its challenges. In 2023, there was a brief departure of Sam Altman and Greg Brockman from their roles amid internal conflicts and concerns. This upheaval highlighted the tension between the research-focused, non-profitable model and the more commercially driven, profitable model within the company. The issues of safety, ethics, and the responsible development of AI technology have been at the forefront of these conflicts. 

OpenAI’s path reflects the broader tensions in the tech industry between rapid innovation and responsible, ethical development, especially in the field of artificial intelligence. 

Speed vs. Prudency: The AI Race and Its Ripple Effects 

The AI market is currently in a state of tension between rapid innovation and a more ethical-focused development. While the promise of AI’s potential across various industries is undeniable, concerns about transparency, bias, and the impact on jobs and society are growing. This has led to different postures among companies and leaders: 

A – Push for Innovation 


OpenAI’s approach to AI innovation, guided by Sam Altman’s belief in the importance of momentum, exemplifies the benefits and pitfalls of rapid development. The creation and launch of ChatGPT showcased OpenAI’s ability to quickly bring groundbreaking technology to market, setting new standards in AI. This speed, however, came with significant drawbacks. The initial version of ChatGPT lacked robust safeguards, leading to issues with inappropriate content generation, and was easily manipulated by tech-savvy users, indicating a compromise in security and ethical standards due to the fast-paced development. 

Sam Altman, Open AI


Microsoft’s response to the AI revolution, especially after the launch of ChatGPT, underlines the importance they place on speed in innovation. Sam Schillace, Deputy CTO at Microsoft, emphasized the necessity of rapid development, viewing it as crucial to avoid lagging behind competitors: “Speed is even more important than ever,” wrote to employees and said that would be an “absolutely fatal error at this moment to worry about things that can be fixed later”. This approach helped Microsoft stay at the forefront of AI technology, influencing the pace of the entire industry. However, this haste was not without its costs. The early versions of AI-powered Bing, released in an effort to surpass Google, were initially received as ‘creepy’, reflecting the risks associated with rushing products to market. Additionally, the focus on speed over thoroughness raised concerns about the long-term implications of AI, such as bias and misinformation. 


Google’s response to the AI advancements of competitors, particularly the emergence of ChatGPT, demonstrates the company’s commitment to rapid innovation in the face of market threats. The “code red” situation declared within the company led to a significant shift in resources towards AI development. This move, though reactive, spurred Google into a phase of accelerated innovation, ensuring it remained a key player in the AI market. However, this rush to maintain market relevance also had its shortcomings. Google’s approach seemed more reactive than strategic, potentially leading to gaps in long-term planning. The hurried release of their ChatGPT rival, Bard, which made a factual error in its first public demonstration, highlighted the risks of expedited product launches, including damage to the company’s reputation for accuracy and reliability

B – Emphasis on Ethics 


At Salesforce, the emphasis on ethics in AI is a central theme, as articulated by CEO Marc Benioff. He stresses that the most critical aspect of their AI development is ensuring trust and responsible use of technology. Benioff acknowledges the potential risks and “crazy ideas” associated with AI, underscoring the importance of a balanced approach. He introduces the concept of a “Salesforce trust layer,” aimed at ensuring accessibility, ease of use, and stringent data security in their AI implementations across various cloud platforms. This approach, Benioff claims, is designed to serve the greater good in business and society

Benioff also addresses the contentious issues surrounding AI, referring to common misconceptions and potential misuses. He emphasizes Salesforce’s commitment to data privacy and ethical use, contrasting their approach with other companies that might exploit user data for profit. Benioff’s focus on setting new standards in AI ethics highlights Salesforce’s commitment to responsible AI development, prioritizing trust and transparency over mere technological advancement. 

Einstein Trust Layer
Einstein Trust Layer


Cohere’s CEO, Aidan Gomez, offers a nuanced perspective on the ethical considerations of AI. He acknowledges the transformative potential of AI but cautions against being distracted by exaggerated risks or existential fears. Gomez argues for a serious, deliberate approach to addressing AI’s most pressing risks, drawing parallels with the challenges faced during the rise of social media. 

Gomez identifies three key areas of concern: protecting sensitive data, mitigating bias and misinformation, and maintaining human oversight in critical applications. He emphasizes the importance of minimizing data leakage risks, particularly as AI models often train on user data. The issue of bias in AI is also a critical concern, with Gomez advocating for industry collaboration to develop best practices that avoid introducing bias during model training. 

Furthermore, Gomez underscores the necessity of AI acting in service of humanity, particularly in high-stakes areas like healthcare and law. He stresses that while AI can augment productivity and societal benefits, it cannot replace the crucial role of human judgment and oversight. In his view, addressing these immediate, tangible risks is more important than speculative doomsday scenarios, advocating for a clear-headed, collaborative approach to navigating the ethical landscape of AI

C – Balanced Approach  


AWS is embracing a balanced approach to AI development, particularly with large language models (LLMs). At AWS re:Invent in Las Vegas, CEO Adam Selipsky announced a new tool, Guardrails for Amazon Bedrock, aimed at providing more control over these powerful technologies. This tool allows companies to define and limit the types of language a model can use, effectively avoiding irrelevant or potentially harmful responses. For example, it can prevent a bot from giving investment advice in a financial context. 

Guardrails for Amazon Bedrock represents a strategic move to balance innovation with safety and relevance. By allowing users to set boundaries on topics and filter out offensive content, AWS is addressing the need for responsible AI.  

Guardrails for Amazon Bedrock


Anthropic’s approach to AI, particularly with its chatbot Claude, is another example of a balanced strategy. Claude operates based on a set of ethical principles, or a “constitution,” which guides its decision-making. This constitution includes principles from various sources like the United Nations Universal Declaration of Human Rights and Apple’s rules for app developers. 

Jared Kaplan, a co-founder of Anthropic, explains that their approach doesn’t enforce rigid rules on AI but makes it less likely to produce toxic or unwanted output. This method represents a practical solution to ethical concerns in AI, balancing the need for innovation with the necessity of safety and ethical considerations. The constitution is designed to guide the AI in a way that supports human rights and freedoms, while also reducing the likelihood of replicating toxic internet content. 

Thomas Dietterich, a professor at Oregon State University, notes that this approach is a step in the right direction, allowing for feedback-based training without exposing data labelers to harmful content. Anthropic’s strategy is not just about preventing harmful outputs but also about ensuring that AI operates within a set of ethical guidelines, reflecting a commitment to balanced and responsible AI development. 


Meta’s approach to AI, with its LLaMA (Large Language Model Meta AI) model, showcases another aspect of a balanced strategy in AI development. LLaMA, initially a small foundational model for researchers and academics, is now commercially available. This move enables developers and businesses to build applications using the foundational model, fostering innovation across various sectors. 

Meta’s decision to make LLaMA open-source is significant. It offers the potential for widespread adaptation and improvement of AI, potentially leading to more robust models. Compared to proprietary models like OpenAI’s ChatGPT or Google’s Bard, LLaMA’s open-source nature could contribute to advancements in the field through collective efforts and increased transparency. This approach by Meta demonstrates a balance between fostering innovation and ensuring broader access and collaboration in AI development. 

The Upside of the Speed Game

The “move faster” philosophy in AI development, emblematic of Silicon Valley’s ethos, presents a complex landscape of extraordinary progress juxtaposed with equally significant challenges. As we examine this philosophy, it’s crucial to explore both its groundbreaking achievements and the often overlooked or hastily considered aspects that go with such rapid progress. 

1. Breakthroughs at Breakneck Speed 

Under visionary leaders like Sam Altman, AI development has witnessed astounding advancements. The evolution of GPT models and neural networks represents a quantum leap in technology, igniting excitement and awe in the tech world. 

2. Staying Ahead of the Curve 

In AI development, it’s not merely about keeping pace but about being a trailblazer. The ability to quickly adapt and innovate is essential in an industry where the landscape can transform overnight. This agility is the cornerstone of maintaining relevance and a competitive edge in a fiercely dynamic market. 

3. A Magnet for Talent 

The high-speed, innovative environment of AI development has become a beacon for the world’s most brilliant minds. The allure of working at the cutting edge of technology attracts top-tier talent, fostering an ecosystem rich in creativity and advanced skills. 

4. Scaling New Heights 

Rapid innovation is not just a marker of technological prowess but also a significant economic driver. In a market where technological advancements dictate success, the ability to innovate quickly translates into substantial profitability and market dominance

5. Fueling the Innovation Engine 

The cycle of fast-paced development and its ensuing success fuels further research and innovation. This self-perpetuating cycle ensures that the momentum of technological advancement continues unabated, pushing the boundaries of what’s possible. 

The Flip Side of the Coin 

1. Ethics Taking a Backseat? 

Incidents like Tesla’s Autopilot controversies and the Cambridge Analytica scandal serve as stark examples that highlight the risks of prioritizing speed over critical ethical considerations. 

2. Research vs. Profit 

The pressure to monetize AI can lead to a shift in focus from pure research to profit-driven development. This might limit the exploration of AI’s full potential in favor of short-term, marketable solutions

3. Profit Over Purpose 

This drive for profit can overshadow the broader societal implications of AI. This raises concerns about whether the direction of AI development truly serves the public good or merely corporate interests. 

4. The Short-Term Trap 

The rush to release new products can result in overlooking long-term sustainability and scalability. This focus on short-term gains might lead to AI solutions that are not as robust or useful over time. 

5. Winning Trust, Building Regulations 

Rapid development can outstrip public understanding and regulatory frameworks, potentially leading to public mistrust and reactionary regulations. This can stifle innovation and create legal challenges for AI development. 

Final Thoughts  

The unexpected ousting and subsequent reinstatement of Sam Altman as CEO of OpenAI has laid bare the tension between rapid innovation and ethical governance in the AI industry. 

The fierce competition among major tech companies suggests that the “move faster” philosophy will continue to dictate the pace of innovation. Everyone is racing to be first, and delaying a product launch could mean falling behind as competitors release models with superior features, rendering your product obsolete. 

However, some companies are choosing a different path, one that ensures each step forward is safe and that hurried product launches do not have detrimental consequences for society. They aim to avoid repeating past mistakes made in the name of innovation, where concerns were deferred to be solved “tomorrow.” The key question now is: Can we rectify tomorrow the mistakes we make today in AI? 

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